THE ELYSIAN
THE ELYSIAN
THE ELYSIAN
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THE CONCEPT
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THE CONCEPT
The Elysian is a conceptual luxury hospitality brand inspired by the idea of paradise. Envisioned as a collection of exceptional stays, the brand brings together timeless elegance, immersive surroundings and personalised experiences. The project explores how a distinctive visual identity can translate this vision into a cohesive and aspirational brand world.
The Elysian is a conceptual luxury hospitality brand inspired by the idea of paradise. Envisioned as a collection of exceptional stays, the brand brings together timeless elegance, immersive surroundings and personalised experiences. The project explores how a distinctive visual identity can translate this vision into a cohesive and aspirational brand world.
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BRAND STRATEGY &
VISUAL IDENTITY
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BRAND STRATEGY &
VISUAL IDENTITY
The identity explores a balance of timeless typography and heritage-inspired detailing. The primary wordmark pairs refined serif lettering with fluid script, while the secondary mark introduces an ornate crest centred around the initial ‘E’.
The leopard motif and founding year lend the identity a sense of distinction and legacy, creating a considered visual language that feels understated, enduring and unmistakably luxurious.
The identity explores a balance of timeless typography and heritage-inspired detailing. The primary wordmark pairs refined serif lettering with fluid script, while the secondary mark introduces an ornate crest centred around the initial ‘E’.
The leopard motif and founding year lend the identity a sense of distinction and legacy, creating a considered visual language that feels understated, enduring and unmistakably luxurious.
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LOGO
EXPLORATIONS
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LOGO EXPLORATIONS
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LOGO EXPLORATIONS
The identity explores a balance of timeless typography and heritage-inspired detailing. The primary wordmark pairs refined serif lettering with fluid script, while the secondary mark introduces an ornate crest centred around the initial ‘E’.
The leopard motif and founding year lend the identity a sense of distinction and legacy, creating a considered visual language that feels understated, enduring and unmistakably luxurious.
The identity explores a balance of timeless typography and heritage-inspired detailing. The primary wordmark pairs refined serif lettering with fluid script, while the secondary mark introduces an ornate crest centred around the initial ‘E’.
The leopard motif and founding year lend the identity a sense of distinction and legacy, creating a considered visual language that feels understated, enduring and unmistakably luxurious.
COLOR PALETTE
COLOR PALETTE
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BRAND APPLICATIONS
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BRAND APPLICATIONS
From stationery and signage to packaging and digital touch points, the applications are presented as mockups to show how the identity would live across a guest’s experience.
Through tactile textures, considered layouts, refined typography and cohesive imagery, each application reinforces the brand's visual language while demonstrating how the identity translates across physical and digital experiences.
From stationery and signage to packaging and digital touch points, the applications are presented as mockups to show how the identity would live across a guest’s experience.
Through tactile textures, considered layouts, refined typography and cohesive imagery, each application reinforces the brand's visual language while demonstrating how the identity translates across physical and digital experiences.
