LE PÂTISSERIE
DU MATIN
LE
PÂTISSERIE
DU
MATIN
LE PÂTISSERIE
DU MATIN
{01}
THE CONCEPT
{01}
THE CONCEPT
Le Pâtisserie du Matin is a conceptual French bakery brand inspired by the timeless charm of traditional boulangeries and the simple pleasure of freshly baked goods.
The project explores a visual world rooted in artisanal craftsmanship, slow mornings and understated elegance, bringing a contemporary sensibility to the nostalgia of classic French baking.
Le Pâtisserie du Matin is a conceptual French bakery brand inspired by the timeless charm of traditional boulangeries and the simple pleasure of freshly baked goods.
The project explores a visual world rooted in artisanal craftsmanship, slow mornings and understated elegance, bringing a contemporary sensibility to the nostalgia of classic French baking.
{02}
BRAND STRATEGY &
VISUAL IDENTITY
{02}
BRAND STRATEGY &
VISUAL IDENTITY
The brand was envisioned to balance the authenticity of traditional French baking with a refined, contemporary aesthetic. A warm palette of buttery ivory, rich brown and deep charcoal, paired with elegant serif typography and delicate script accents, creates a distinctive identity that feels timeless, tactile and quietly luxurious.
The brand was envisioned to balance the authenticity of traditional French baking with a refined, contemporary aesthetic. A warm palette of buttery ivory, rich brown and deep charcoal, paired with elegant serif typography and delicate script accents, creates a distinctive identity that feels timeless, tactile and quietly luxurious.
{03}
LOGO
EXPLORATIONS
{03}
LOGO EXPLORATIONS
{03}
LOGO EXPLORATIONS
The logo explorations focused on capturing the heritage and craftsmanship at the heart of the brand. Refined serif wordmarks were paired with flowing script typography and a hand-illustrated croissant emblem, exploring different expressions of the identity while maintaining a balance between classic French character and modern sophistication.
The logo explorations focused on capturing the heritage and craftsmanship at the heart of the brand. Refined serif wordmarks were paired with flowing script typography and a hand-illustrated croissant emblem, exploring different expressions of the identity while maintaining a balance between classic French character and modern sophistication.
COLOR PALETTE
COLOR PALETTE
{04}
BRAND APPLICATIONS
{04}
BRAND APPLICATIONS
The visual identity was extended across packaging, takeaway bags, pastry boxes, menus and digital touchpoints to create a cohesive brand experience. Textured paper stocks, understated layouts and considered typography bring the identity to life across each application, reinforcing the brand’s artisanal character while maintaining a consistent and elevated visual language.
The visual identity was extended across packaging, takeaway bags, pastry boxes, menus and digital touchpoints to create a cohesive brand experience. Textured paper stocks, understated layouts and considered typography bring the identity to life across each application, reinforcing the brand’s artisanal character while maintaining a consistent and elevated visual language.
