EKEN
EKEN
EKEN
{01}
THE CONCEPT
{01}
THE CONCEPT
Eken is a conceptual Scandinavian furniture brand rooted in minimalism, natural materials and timeless design. The project explores a vision of modern living where thoughtful craftsmanship, functionality and understated aesthetics come together to create furniture that feels both enduring and inviting.
Eken is a conceptual Scandinavian furniture brand rooted in minimalism, natural materials and timeless design. The project explores a vision of modern living where thoughtful craftsmanship, functionality and understated aesthetics come together to create furniture that feels both enduring and inviting.
{02}
BRAND STRATEGY &
VISUAL IDENTITY
{02}
BRAND STRATEGY &
VISUAL IDENTITY
The brand strategy defines Eken’s positioning around simplicity, durability and considered design. A restrained visual identity, built around neutral tones, clean typography and minimal forms, reflects the brand’s Scandinavian influences and establishes a cohesive visual language.
The brand strategy defines Eken’s positioning around simplicity, durability and considered design. A restrained visual identity, built around neutral tones, clean typography and minimal forms, reflects the brand’s Scandinavian influences and establishes a cohesive visual language.
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LOGO
EXPLORATIONS
{03}
LOGO EXPLORATIONS
The logo development process explores geometric forms and minimalist letterforms to create a distinctive brand mark. Through experimentation with structure, proportion and simplicity, the final identity balances subtle character with versatility across digital and physical applications.
The logo development process explores geometric forms and minimalist letterforms to create a distinctive brand mark. Through experimentation with structure, proportion and simplicity, the final identity balances subtle character with versatility across digital and physical applications.
COLOR PALETTE
COLOR PALETTE
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BRAND APPLICATIONS
{04}
BRAND APPLICATIONS
The identity is translated across a range of brand touchpoints, including stationery, product catalogues, promotional creatives and editorial layouts. Each application reinforces Eken’s understated aesthetic while demonstrating how the visual language adapts consistently across different formats.
The identity is translated across a range of brand touchpoints, including stationery, product catalogues, promotional creatives and editorial layouts. Each application reinforces Eken’s understated aesthetic while demonstrating how the visual language adapts consistently across different formats.
