BLUME
BLUME
Blume is a conceptual fragrance brand inspired by the delicate beauty of nature and the art of scent.
Combining botanical notes with an ethereal visual identity, the brand evokes a sense of softness, femininity and understated elegance.
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THE CONCEPT
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THE CONCEPT
Blume is a conceptual fragrance brand inspired by the timeless beauty of flowers. Envisioned as a collection of distinctive fragrances, the brand brings together delicate florals, understated luxury and evocative sensory experiences. The project explores how a cohesive visual identity can translate this vision into an elegant and expressive brand world.
Blume is a conceptual fragrance brand inspired by the timeless beauty of flowers. Envisioned as a collection of distinctive fragrances, the brand brings together delicate florals, understated luxury and evocative sensory experiences. The project explores how a cohesive visual identity can translate this vision into an elegant and expressive brand world.
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BRAND STRATEGY &
VISUAL IDENTITY
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BRAND STRATEGY &
VISUAL IDENTITY
The visual identity for Blume was developed to reflect the brand’s romantic and refined positioning. A palette of powder blue, blush pink, ivory and textured copper, paired with elegant typography and botanical imagery, establishes a distinctive visual language that feels timeless yet contemporary.
The visual identity for Blume was developed to reflect the brand’s romantic and refined positioning. A palette of powder blue, blush pink, ivory and textured copper, paired with elegant typography and botanical imagery, establishes a distinctive visual language that feels timeless yet contemporary.
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LOGO
EXPLORATIONS
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LOGO
EXPLORATIONS
The logo exploration focused on creating a distinctive wordmark that captures Blume’s delicate and sophisticated character. Slender letterforms, elongated proportions and refined detailing were explored to establish a visual signature that feels elegant, recognisable and suited to a luxury fragrance brand.
The logo exploration focused on creating a distinctive wordmark that captures Blume’s delicate and sophisticated character. Slender letterforms, elongated proportions and refined detailing were explored to establish a visual signature that feels elegant, recognisable and suited to a luxury fragrance brand.
COLOR PALETTE
COLOR PALETTE
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BRAND APPLICATIONS
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BRAND APPLICATIONS
The brand identity was translated across fragrance packaging, shopping bags, product labels and retail environments.Through considered typography, ornamental borders, embossed floral details and cohesive colour variations, each application reinforces the brand’s identity while allowing individual fragrances to express their unique character.
The brand identity was translated across fragrance packaging, shopping bags, product labels and retail environments.Through considered typography, ornamental borders, embossed floral details and cohesive colour variations, each application reinforces the brand’s identity while allowing individual fragrances to express their unique character.
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INTERACTIVE DESIGN CONCEPT
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INTERACTIVE DESIGN CONCEPT
The digital experience for Blume extends the brand’s visual identity into an immersive and engaging interface. Through considered layouts, refined transitions and interactive elements, the design captures the brand’s delicate aesthetic while creating a seamless connection between the fragrance collection and its digital presence.
The digital experience for Blume extends the brand’s visual identity into an immersive and engaging interface. Through considered layouts, refined transitions and interactive elements, the design captures the brand’s delicate aesthetic while creating a seamless connection between the fragrance collection and its digital presence.